GARRETT MARSHALL HILLEGAS
8FIG
NA
Services
Digital Design & Branding
Logo Design
Client
8Fig
Team
Mike Mahon
Lucy Weigard
Juliana Barcia, Kaeli Flores, Caleb Gardener,
& Gavin MacEachern
Year
2021
Key Art
Social Media Profile Banners
Wordmark
Match Ups
Wordmark
Pluto & ESPN Thumbnail
Key Art
Fight Day Card
Quote Card Social
Wordmark
Main Event Carousel
Quote Card Social
Social Ticket Sales
Title Sequence
Draft Kings Odds
Quote Card Social
Who You Got Social
Title Sequence
All Projects
Quote Cards Social
Garrett Marshall Hillegas
Motion Designer & Art Director
New York / New Jersey
Garrett Marshall Hillegas
Creative Leader & Visual Designer
New York / New Jersey
New York / New Jersey
New York / New Jersey
New York / New Jersey
The Professional Fighters League Playoffs represent the second to last step in the “Toughest Test in MMA”, a build up of grueling martial arts battles ushering the worthy towards a life changing amount of cash. So, as the competition builds, so does the Professional Fighters League’s seasonal branding, highlighting to viewers that the stakes are increasing as fighters enter their All or Nothing final series. With its bright and beautiful art direction the Professional Fighters League Playoffs feel unique in the world of MMA.
What is often seen as a violent fringe sport, is instead represented with respect and glory. The Professional Fighters League Global Season is about climbing the ranks towards fame and fortune in a way that’s unlike anything else on the market. A true, linear series taking the greatest combat athletes the world has to offer and putting them in the spotlight in a format that only cares about one thing: winning.