8FIG LOGO.
Associate Art Director

Problem: Help introduce supply chain solutions firm, 8Fig, to the market with a fresh, readable, and unique mark. Although all ideas were on the table, 8Fig was looking for a mark that either read out the company's name, heavily referenced "eight figures", or infinite growth potential. 

Solution: Concept over 175 marks, always providing fun and flexible ideas of all kinds until ultimately deciding on a sleek, friendly wordmark to represent the client and not confuse new potential customers.
(Creative Direction by Mike Mahon & Lucy Weigard)

Final Logo

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Collateral

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Brand Guides

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Full Brand Guides Slideshow

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Personal Favorite Explorations

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Late Process Explorations

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