8FIG LOGO.

Problem: Help introduce supply chain solutions firm, 8Fig, to the market with a fresh, readable, and unique mark. Although all ideas were on the table, 8Fig was looking for a mark that either read out the company's name, heavily referenced "eight figures", or infinite growth potential. 

Solution: Concept over 175 marks, always providing fun and flexible ideas of all kinds until ultimately deciding on a sleek, friendly wordmark to represent the client and not confuse new potential customers.

Logo Design / 8Fig

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Art Direction, Graphic Design: Garrett Hillegas

Creative Direction: Mike Mahon & Lucy Weigard