AMAZON THIS WAY UP.
Supporting Graphic Designer

Problem: With their recent push to start all employees at $15 an hour, Amazon was eager to spread the word. In order to inform the public as well as investors, Amazon came to MALKA Media to create a multi-media campaign spreading the news under the name "This Way Up", a program that sees Amazon workers make twice the federal minimum wage. 

Solution: Create a multi-media campaign led by a series of hero videos showcasing Amazon employees and how Amazon's push for a $15 an hour starting wage has changed their lives for the better. (Art Direction by Sam Alexander)

Hero Video Graphics

V Title Card 1.png
V Title Card 2.png
V TOS.png
V Quote Card.png
V L3_2.png
V End Title Card.png

Campaign Collateral 

bus shelter_3.png
billboard.png
Newspaper_2.png
metro_station.png
metro_station_3.png

Hero Video Example