FIGHT CAMP

Premiering on ESPN+, DAZN, and Youtube, Fight Camp Confidential is a documentary series that takes a look at the behind the scenes battle before every Professional Fighters League event. While the series puts a spotlight on the blood, sweat and tears of each featured athlete’s preparation, the series’ visuals look to compliment that feeling of grittiness. Awash with punchy red; this gritty, distressed, visual package represents an art direction that's still in flux, ever-changing, being scribbled on with markers, and quickly evolving just like the athletes it follows.

Services

Branding & Motion Graphics

Branding &
Motion Graphics

Team

Juliana Barcia

Year

2024

Client

PFL | Bellator

Fight Camp Confidential represented a unique turning point for much of the visual design coming out of the Professional Fighters League in 2024, as it allowed the creative team to showcase a narrative without needing to rely on environments nor fighter imagery. With such a clear and uniform visual style, the overarching narrative of these gritty, behind the scenes journeys were easily felt even without the need of fighter imagery, photography, or heavy-handed taglines.

While creating such a detailed art direction can be a satisfying rush for a designer, distributing that package to partners can be a challenge, especially when working across different organizations with both animation and video.

Thankfully, with full ownership over this project I was able to uniformly create a series of organized Photoshop templates, pre-rendered assets, transitions, and a library of MOGRTs for assets like lower thirds and thumbnails before handing off to our partners at Duality.

Fight Camp Confidential was perhaps one of the most important creative ventures within the Professional Fighters League in recent memory. Its ability to change sway leadership’s understanding of and relationship with visual design, as well as its ability to stand on its own as a unique property, really shows how impactful even seemingly smaller projects can be, earning it a position as a gem in my Professional Fighters League Portfolio.