PFL PLAYOFFS

As the only regular season format in professional MMA, the PFL Playoffs mean all or nothing. Fighters' chance at the $1 million prize depends on their performance in the playoffs, a multiple-event tournament that highlights the world's best combat athletes across ESPN, DAZN, and more.

Services

Digital Design & Branding

Digital Design
& Branding

Client

PFL

Team

Juliana Barcia

Kaeli Flores

Juliana Barcia & Kaeli Flores

Year

2024

Fight Camp Confidential was created to give fans around the world a peek into their favorite fighters' lives leading up to fight night. While the show follows fighters around the globe in their pursuit of greatness, I was determined to deliver a visual package that was rough and unkempt.

A rough and tough visual system that pays homage to the gritty, sweaty journey the fighters endure during their weeks in training. Delivered entirely in 4K quality, this package can be seen in action on streaming services such as ESPN+ and HBO MAX.

Concept Key Art

Key Art

Social Media Profile Banners

Wordmark

Match Ups

Wordmark

Pluto & ESPN Thumbnail

Fight Day Card

Quote Card Social

Quote Cards Social

Wordmark

Main Event Carousel

Quote Card Social

With Fight Camp's visual refresh, the series has become a pillar of one of the Professional Fighters League's largest goals - telling athlete stories. Whether it's Saudi Arabia's legendary first MMA event, or this year's global championship, Fight Camp Confidential has been at the front of these storytelling efforts.

While the series premiers on premium streaming services, fans around the world get in on the action across social media, reacting to quote cards, video cut downs, and more.