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GARRETT MARSHALL HILLEGAS

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PFL MENA

Making history, PFL MENA (Middle East North Africa) debuted in early 2024 as the region's first-ever professional MMA league. Influenced heavily by the Kingdom of Saudi Arabia, PFL MENA's social media package navigated this new world of MMA in an elegant, fresh, yet practical fashion.

Services

Branding & Motion Graphics

Art Direction
& Branding

Team

Juliana Barcia

Client

PFL

Year

2024

GarrettMarshallhillegas_Website_Project_Paralax_PFLmena.jpg

With the launch of PFL MENA, professional MMA was entering new territory, specifically a region that takes great pride in its tradition, elegance, and rich culture. PFL MENA's social media design package needed to reflect these values while working to prepare the region for a global audience. 

 

To accomplish such a nuanced visual language, we worked closely with our Saudi partners, leveraging local design agencies and fight promotors to understand the cultural significance of our endeavor, eventually landing on a visual package that's globally accessible, while also visually representative of the region. 

Creating new visual packages across the Professional Fighter's League's multiple regions has been a uniquely fulfilling challenge. Giving birth to numerous localized visual systems based on the same structure has been an intense exercise in creating variation. 

While all the PFL leagues are functionally the same within the business, their fans are all unique. Identifying their distinguishing characteristics, leaning into local culture, and pushing a fresh visual concept while keeping the same functional footprint has been a challenging endeavor, especially for a region as complex as the Middle East and North Africa. 

Key Art

Key Art

Educational Carousel 

Educational Carousel

Fight Cards

Fight Cards

Fighter Roster Reveal Carousel 

Fighter Roster Reveal Carousel

Fighter Stats | Roster | Match Up

Fighter Stats | Roster | Match Up

Quote Cards

Quote Cards

Social Banners

Social Banners

All Projects

Social Banners

Garrett Marshall Hillegas

Creative Leader

New York / New Jersey

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New York / New Jersey

New York / New Jersey

New York / New Jersey

Garrett Marshall Hillegas

Motion Designer & Art Director

New York / New Jersey

  • Instagram
  • LinkedIn

Garrett Marshall Hillegas

Motion Designer & Art Director

New York / New Jersey

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