As the new parent company of MALKA Media, MoneyLion wanted to create organically generated content that leveraged existing financial influencers on platforms such as TikTok. Best Friends Financial was one of the first series to be added to the MoneyLion platform in early 2022. Hosted by Michela Allocca, BFF focused on the basics of financial health with snack-sized episodes that focused on budgeting, shopping and eating healthy for cheap.