PFL PLAYOFFS

As the only regular season format in professional MMA, the Professional Fighters League Playoffs mean all or nothing. A fighter’s chance at the $1 million prize depends on his or her performance in the Playoffs, a multiple-event tournament that highlights the world's best combat athletes across ESPN, DAZN, and other international broadcasters. This bright silver visual package highlights which athletes have proven themselves thus far, one step away from the gold studded championship.

Services

Digital Design & Branding

Digital Design
& Branding

Client

PFL

Team

Juliana Barcia

Kaeli Flores

Gavin MacEachern

Caleb Gardner

Juliana Barcia, Kaeli Flores, Caleb Gardener,
& Gavin MacEachern

Year

2024

The Professional Fighters League Playoffs represent the second to last step in the “Toughest Test in MMA”, a build up of grueling martial arts battles ushering the worthy towards a life changing amount of cash. So, as the competition builds, so does the Professional Fighters League’s seasonal branding, highlighting to viewers that the stakes are increasing as fighters enter their All or Nothing final series. With its bright and beautiful art direction the Professional Fighters League Playoffs feel unique in the world of MMA.

What is often seen as a violent fringe sport, is instead represented with respect and glory. The Professional Fighters League Global Season is about climbing the ranks towards fame and fortune in a way that’s unlike anything else on the market. A true, linear series taking the greatest combat athletes the world has to offer and putting them in the spotlight in a format that only cares about one thing: winning.