RICHEMONT

Swiss-based luxury jeweler Richemont has long held a reputation for producing some of the world’s most refined and meticulously crafted timepieces. Yet beyond the precision and aesthetic excellence of their watches lies something even more compelling - the people who bring the product to life every day. For their 2022 marketing photoshoot, our goal was to shift the narrative inward, spotlighting not just the finished product, but the human expertise, care, and dedication behind it.

Services

Branding, Social & Motion

Art Direction
& Photo

Client

Richemont

Team

Juliana Barcia

Alexis McShea

Year

2022

To tell that story authentically, we focused on capturing the full spectrum of Richemont’s workforce. From sales professionals shaping client relationships, to technicians working with exacting precision, to warehouse teams ensuring seamless fulfillment, each role contributed to a larger narrative. The intention was to position Richemont not only as a producer of world-class goods, but as a collective of world-class talent, balancing aspiration with authenticity.

In my role leading art direction and developing the shot list, I translated this vision into a clear, executable plan. This included defining key moments, aligning the visual tone with brand standards, and maintaining consistency across all imagery. Through location scouting and close collaboration with trusted photographers, we achieved a balance of polish and realism, with every detail thoughtfully considered.

The post-production process followed the same philosophy of restraint and precision. Rather than over-polishing, retouching was used to enhance, preserving the integrity of each subject while elevating the overall visual standard. This approach ensured the final assets felt timeless, aligning with Richemont’s enduring brand identity across digital, social, and print.

Years later, the campaign continues to deliver value, with imagery still in use across Richemont’s website, social channels, and sales materials. The project stands as a testament to the impact of clear storytelling, strong collaboration, and disciplined execution, proving that simple, high-quality work can create lasting brand impact.

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