TAKEDOWN

Takedown, the sports apparel of champions, offers unrivaled quality when it comes to their fight gear; and now, after partnering with the Professional Fighters League, their brand presence deserves a championship belt all its own. With athletes and influencers the world over now sporting their gear, everywhere from primetime TV to the local gym, here’s how I utilized the Professional Fighters League’s in-house resources to help grow their brand’s footprint.

Services

Digital Design & Social Strategy

Digital Design &
Social Strategy

Client

PFL | Bellator

Team

Juliana Barcia

Year

2024

Fight Camp Confidential was created to give fans around the world a peek into their favorite fighters' lives leading up to fight night. While the show follows fighters around the globe in their pursuit of greatness, I was determined to deliver a visual package that was rough and unkempt.

A rough and tough visual system that pays homage to the gritty, sweaty journey the fighters endure during their weeks in training. Delivered entirely in 4K quality, this package can be seen in action on streaming services such as ESPN+ and HBO MAX.